Laura Alejandra Peñuela
Product Designer
About
Product Designer with 4+ years of experience creating digital products across multiple industries. I specialize in UX research, interaction design, and design systems, combining structure and visual identity to build clear, scalable, and meaningful user experiences.
CONTACT
Experience
Senior Product Designer
Indio Gurú (Digital Agency)
·
Feb 2022 – Present
Led end-to-end UX/UI design, from research and definition to high-fidelity prototypes and delivery.
Designed and scaled design systems and component libraries across multiple products.
Used analytics and usability testing to inform decisions and continuously improve user flows.
Established design and research processes to bring structure, consistency, and efficiency to teams.
Presented and validated design solutions with clients, aligning user needs with business goals.
Intern
Product & Usability Testing Lab — Pontificia Universidad Javeriana
·
2021
Conducted usability testing (think-aloud, guerrilla, eye-tracking) to evaluate digital products.
Supported research processes and translated findings into actionable design insights.
Education
Industrial Design
Pontificia Universidad Javeriana
·
2017-2022
key PROJECTS
UX Research
Usability Testing
Interaction Design
Information Architecture
Design Systems
WCAG 2.2
Design Systems
Languages
Spanish
Native
English
Fluent